Narrative Strategy
and Experiential Journeys
UX and
Spatial Design
Engagement Mechanics
Social
Dynamics and Inclusion
Dee Dee Chainey-Jones designs human-centred XR experiences integrating narrative strategy, spatial UX, engagement mechanics and inclusive practice. As Director of The Cultural Futures Foundry, she leads The Cultural Futures Hub, a VR community centre hosting exhibitions, conferences and events. Recent projects include 'Enter the Maltaverse' for European Heritage Days 2025 and 'Sir Gawain and the Green Knight', a mobile-first browser-based XR experience launched at the Williamson Art Gallery and Museum. She founded the #FolkloreThursday online project, featured by the Library of Congress and BBC, scaling it to a 60k+ community. She is co-author of the Treasury of Folklore series, featured in 'The Economist'. With an MA in archaeology, her domain knowledge encompasses communities, culture and heritage. Her leadership expertise spans business development, transformation, innovation, operations and growth-focused change management. She has managed global teams of 200+ people and holds an ILM-recognised Level 3 certification in business mentoring, serving as a mentor for the UK government's Help to Grow scheme.
strong community built from scratch
bonus awarded on top of agreed fees by two recent clients due to results delivered
XR engagement experiences delivered
books published with global companies
Mentoring now available
for freelancers and
small businesses
“From the very first session, Dee had an intuitive understanding of where I was stuck and was able to frame it in ways that made immediate sense - often before I’d found the words myself. Her guidance never came as a checklist or a formula; it felt more like an ongoing process of clarifying my thinking, prioritising what truly mattered, and approaching my work in a more sustainable, authentic way.”
